Today, in 2019, Appigo has a solid footing and a healthy future product roadmap on which it is building the next wave of productivity outcome software. Its flagship productivity product is Todo Cloud, widely available online, natively on iOS, & Android mobile devices, and on Mac/Windows clients. It’s continued stability is thanks to the architectural decisions of the founders from years ago.
Appigo was founded in 2008 by two technology visionaries, Boyd Timothy and Calvin Gaisford, who saw an opportunity to build productivity software on the heels of Apple’s first iPhone released, June 2007.
The product was called Todo. It quickly became an advanced to-do task management application with a number of cutting-edge capabilities including list sharing and 3rd party data sync across five platforms including web, native iOS, Android, Mac and Windows. Hundreds of thousands of users found the app to be full featured, stable and easy-to-use, leading to significant revenue and user growth that pushed the company forward in new ways.
It was during those growing years that in 2014, the founders found Travis Cook, a seasoned entrepreneur, investor and productivity guru. Travis saw the potential to continue growing the company as one of several other businesses in his portfolio and he became the new owner.
Unexpected and soon thereafter, the team realized that they’d need to rebuild Todo from the ground up replacing old technology with new. Market competitors increased with copy-cats entering.
There was also a market shift in app pricing. The one-time sale of software for mere dollars that had driven the first eight years of app growth was proving to be an unsustainable model to fund ongoing maintenance, support and development. Developers, including Appigo, pushed Apple to help them shift to a sustainable business model and in 2016, Apple enabled the subscription model for apps.
The change was a painful pill to swallow for consumers who had gone from paying hundreds of dollars per software license for a handful of programs to $9.99 or free for tens or hundreds of programs that now litter most of our devices. With the advent of subscription, some consumers still have sticker shock paying $19.99-$39.99 for an annual license despite the pricing being much more affordable than the pre-App Store days.
Since 2008, Todo has served millions of users and evolved through 3 rebuilds and 11 major releases. The Google Play and Apple App Stores have millions of apps and the productivity category in which Todo was likely the first full fledged app now has hundreds of options and some 25 dominant competitors. Todo was the leader for years but it lost its top spot. Thankfully the long-time user base still supports the company with subscription revenue to fund the next wave of growth.
In 2015, Chris Keller and Travis met on a mountain biking ride and found common ground on topics of technology, entrepreneurship and productivity. It was then that Chris became a daily user of Todo. Little did they expect at the time that they’d be joining forces four years later.
Chris joined Appigo during the summer of 2019 to lead operations and marketing after an 8.5 year effort leading much of Health Catalyst’s marketing efforts from startup to their IPO, July 2019.
The confluence of experiences and interests have led Travis and Chris to the present day to compete in the productivity category, a crowded space with narrow margins across hundreds of thousands of users with hundreds of alternatives. Why run a business in such a space? The thought seems ludicrous to many, Chris and Travis included.
But, the opportunity to make a difference is material and for now, we’ll leave the judging to the future.
Patterning after others like Venmo, Slack, Kayak, Figma and so many others who are rising to market level leadership in crowded categories, Appigo will win when we can deliver real productivity results for users that they can’t find elsewhere. Appigo will win because of its product, its user support and potential services that create systems of productivity on top of its software. We are charting our course to become more than a to-do task list application; a productivity system with outcomes as the measure of success.
Now we aren’t without our missteps and you’ll see that in the last few months of negative user reviews. We messed up in a number of ways we are trying to make right. We are sorry.
So, come along for the ride. Try out our award-winning software and then tell us what you think. We’re listening and hustling against the clock to build the next set of innovations.
Our challenge to you is to use Todo Premium for 14 days.
See if it doesn’t help you to:
- better prioritize
- find efficiencies
- deliver timely results
- remember more important details
- be accountable
- increase reliability
- create more wealth
- increase quality
- achieve goals
- improve behavior
- get more quality stuff done
If it does, stick with us and become a subscriber.
If it doesn’t, use the basic version for free.
Recalling our 2015 mountain bike ride, Travis and I are dropping into this ravine at break neck speeds. Our helmets are buckled. Our feet are clipped into the pedals. Our legs are burning. Our lungs sting, but the thrill of the ride propels us forward. Come along with us.
Chris & Travis